Media Insider: Puerto Rico Coverage, Fake News About Las Vegas Attack, The Blurring Line Between Editorial and Native Ads

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

NASA Hurricane Maria

Photo by NASA/NOAA GOES Project used under CC BY-NC 2.0

The Media Really Has Neglected Puerto Rico

Hurricane Maria received very little attention from US media, according to FiveThirtyEight. When compared to both online and on-air coverage of Harvey and Irma, Hurricane Maria has been “relatively ignored” by US news outlets. FiveThirtyEight found that BBC News provided the most coverage of the storm in real time, and CNN lead US coverage of the storm’s aftermath — speculating that Puerto Rico’s status as a territory may be to blame for the lapse in coverage.

Find out how Puerto Rican journalists are keeping the public informed despite serious communication setbacks.

Did you know? Media across the globe spoke more about Harvey than storms that caused more devastation in South Asia and Nigeria.

Google and Facebook help spread bad information after Las Vegas attack

Facebook and Google face criticism after the Las Vegas shooting, CNN Media reports. Users turned to these platforms for the latest news updates, but instead found misleading articles from disreputable, and often politically-charged, websites. Both Google and Facebook are already in hot water for their inability to hinder the spread of fake news regarding Russia’s influence on the 2016 election.

How should journalists handle misinformation? Here are 10 questions to ask before reporting on rumors.

Google Updates Policy on News Pay Walls. ‘First Click Free’ to End.

Google will no longer enforce their “first click free” policy for publishers, reports The New York Times. This policy required subscription-based organizations to provide three free articles a day through their online search and news functions. “Flexible sampling” will take its place, giving publishers the power to determine how many clicks to give away for free. Google’s chief business officer Philipp Schindler tells NYT, “It’s really all an attempt to try to create a new world — a better world — for journalism.”

FYI: Google’s policy may be the least of publishers’ worries. They now have to compete with cheaper content from overseas.

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

American Press Institute is delving into how ethnic and mainstream media outlets can work together to tell different stories. Though many times overlooked, due to language barriers and cultural differences, ethnic outlets reach an audience that mainstream media struggle to engage. In partnering with ethnic media, mainstream media can shed light on issues that would normally go unnoticed. “The goal of collaborative journalism is about expanding the news lens, particularly now in a very diverse society,” says Sandy Close, director of New America Media, in the article. “How do you as a reporter step inside a story, report on it from the inside out, so to speak, if you don’t have some knowledge of language, culture, experience?”

Collaborative journalism is on the rise — here are six ways journalists are working together.

The Blurring Line Between Editorial and Native Ads at the New York Times

Publishers and advertisers are teaming up to create custom content, sometimes at the expense of editorial independence. In the article, MediaShift guest writer Ava Sirrah describes her time at the New York Times’ branded content studio. She notes that publishers today have become less transparent with their readers when it comes to native advertising. This lack of regulation is a risk to publishers, blurring the line between editoral and advertising. While advertising benefits the bottom line for publications, journalists need to stop being complacent and stand up against editorial interference, says Sirrah.

See how this advertising campaign is painting a pretty picture of the magazine industry.

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Jessica (Davids) Barry is Customer Content Specialist at PR Newswire. Newly married, she loves cooking with her husband and spends the rest of her free time drawing.

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