On PR Newswire: Global Temperatures Up, Number of Home Fires Rising, Car of the Year

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy releases you might have missed.

NASA global temperatures map

Source: PRNewsfoto/NASA

Long-Term Warming Trend Continued in 2017: NASA, NOAA

Earth’s global surface temperatures in 2017 ranked as the second warmest since 1880, according to an analysis by NASA. Continuing the planet’s long-term warming trend, globally averaged temperatures in 2017 were 1.62 degrees Fahrenheit (0.90 degrees Celsius) warmer than the 1951 to 1980 mean, according to scientists at NASA’s Goddard Institute for Space Studies (GISS) in New York. That is second only to global temperatures in 2016.

The American Red Cross works with the Arlington Fire Department

Source: PRNewsfoto/American Red Cross

Red Cross Responds to Nearly 60% More Home Fires in First Days of 2018 Than in 2017

In the first nine days of the new year, the American Red Cross responded to nearly 60% more home fires than in 2017.  Red Cross volunteers across the country have already responded to 3,150 home fires in the first nine days of the year, compared to 2,003 fires in 2017. Some of this may be attributed to the recent string of dangerously cold days, as colder temperatures are often linked to a rise in home fires. Heating, holiday decorations, winter storms and candles all contribute to an increased risk of fire during the winter months, according to the National Fire Protection Association and the U.S. Fire Administration.

2018 Honda Accord

Source: PRNewsfoto/ Honda Motor Co. Inc.

2018 Honda Accord Named 2018 North American Car of the Year

The all-new 2018 Honda Accord has earned the prestigious 2018 North American Car of the Year award. Accord’s win marks the third consecutive year that a Honda model has received top honors from the North American jury of automotive journalists, with the Honda Civic and Honda Ridgeline winning the car and truck awards in 2016 and 2017, respectively. “Honda took a clean-sheet approach to reinventing America’s most popular car, and we couldn’t be prouder to receive this honor for Accord as the North American Car of the Year,” said Henio Arcangeli Jr., senior vice president of the automobile division and general manager of Honda sales, American Honda Motor Co. Inc. “We’re especially proud for the production associates in Ohio where Accord has been built to the highest quality standards for over 35 years.”

Mazda, Toyota Select Alabama for New U.S. Auto Manufacturing Plant

Source: PRNewsfoto/Toyota Motor North America

Mazda, Toyota Select Alabama for New U.S. Auto Manufacturing Plant

Alabama Governor Kay Ivey and Huntsville Mayor Tommy Battle joined Mazda and Toyota leaders on Jan. 10 to announce the automakers have selected Huntsville, Ala. as the site of their new joint-venture manufacturing plant. The new plant will have the capacity to build 300,000 vehicles annually, with production split evenly between two lines for each company to produce Mazda’s crossover model that will be newly introduced to the North American market and the Toyota Corolla.

CVS Storefront

Source: PRNewsfoto/CVS

CVS Pharmacy Makes Commitment to Create New Standards for Post-Production Alterations of Beauty Imagery

CVS Pharmacy, the retail division of CVS Health, on Jan. 15 announced a commitment to create new standards for post-production alterations of beauty imagery it creates for stores, websites, social media and any marketing materials.  As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020. The company also announced that it will introduce the “CVS Beauty Mark,” a watermark that will be used to highlight imagery that has not been materially altered.  For this initiative, materially altered is defined as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.  CVS Pharmacy will be working together with key brand partners and industry experts to develop specific guidelines in an effort to ensure consistency and transparency.

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Larry Grady is online content manager at PR Newswire for Journalists.  He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.

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