Media Insider: Meredith Sells Four Titles, GateHouse Buys Palm Beach Post, Medium Pays Partners Cash Bonuses

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

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Photo by Sharon McCutcheon on Unsplash

Meredith Says It Intends to Sell Time, Sports Illustrated, Fortune and Money

Since Meredith Corporation announced its $2.8 billion deal for Time Inc. in November, the company has hinted it might not hold on to Time magazine, Sports Illustrated, Fortune, and Money. Last week, Meredith made it official: In a news release, the company said it planned to sell those four former Time Inc. titles, dealing yet another blow to the once-mighty magazine empire. “We love these brands and think they have great audiences,” said Tom Harty, Meredith’s chief executive, in an interview. But, he continued, “Our main portfolio that we built over time at Meredith has been focused on a different audience type.”

The magazine giant also recently announced it will cut up to 300 jobs in the wake of the Time purchase.

Palm Beach Post, Daily News to Be Sold to Fast-Growing GateHouse

One of the nation’s busiest acquirers of newspapers and online media has agreed to buy The Palm Beach Post and Palm Beach Daily News in a deal announced Wednesday for $49.25 million. Executives with New York-based New Media Investment Group Inc. said the sister papers will join a growing GateHouse Media stable of more than 140 daily newspapers. That represents more than one in 10 in the country. The papers and associated sites have been owned by Atlanta-based Cox Enterprises since 1969. The sale is expected to be complete by May.

GateHouse also bought the Austin-American Statesman for $47.5 million earlier this month.

Apple Expands Test to Sell Ads in Apple News

Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to publishers and industry executives. The DFP move lets publishers take the direct-ads sold on their own sites and plug them into Apple’s app. That has the potential to address publishers’ Apple News monetization problems. However, Apple’s initial DFP integration has caveats that limit the benefit to publishers.

This integration could help Apple’s relationship with publishers looking to move away from Facebook.

Bleacher Report Introduces a la Carte Live Sports Streaming in New App

Online sports magazine Bleacher Report will launch a live sports streaming platform next month that will feature NBA games, NCAA championships, and UEFA Champions League soccer matches. The service, called “B/R Live,” will begin free of charge on April 7 with a broadcast of a football game from the developmental “Spring League.” Eventually, users will pay per sport or by game. NBA Commissioner Adam Silver, who spoke during an introductory news conference, said viewers also will eventually be able to pay to watch portions of a game at a prorated price. Bleacher Report is owned by Turner Broadcasting, which has long-standing media rights relationship with the NBA.

This comes on the heels of CBS’ new 24/7 streaming sports news network and ESPN’s new standalone streaming service.

Medium Is Now Paying Partners Cash Bonuses for Quality Work

A year ago, publishing platform Medium debuted a new business model where readers could pay a monthly fee to access exclusive, curated content, and would reward participating partners by offering a revenue share based on a metrics like time spent reading and the more explicit “claps” — Medium’s form of the “Like.” Now, Medium will reward select partners with direct cash bonuses as well, doled out at the company’s discretion. Until now, Medium rewarded partners based on engagement with the story from each individual subscriber. The $5 per month subscription fee is distributed to each partner who had a story or stories the individual subscriber read during the month. While originally open only to publishers, Medium last fall expanded the partner program to any author on its platform. That means anyone would be eligible to receive these cash rewards.

Medium’s metered-paywall model is also being embraced by other news outlets that were originally against it.

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Maria Perez is Director, Web Experience & Operations at PR Newswire. An animal lover, she curates content for @PRNPets – that is, when she’s not busy cuddling with her 10-year-old blind Maltese, Toody.

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