Media Insider: The News Project Partners With The AP, Bloomberg’s New Paywall Will Charge Users A Monthly Fee, Twitter Boasts 30 New or Renewed Video Pacts

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

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AXIOS | SARA FISCHER
Exclusive: New publishing tech company partners with AP

The News Project (TNP), a newly created full-service publishing platform specifically built for digital news publishers, has partnered up with the AP to provide a set of services that can be accessed by participating publishers through the TNP platform. TNP, created by veteran media executive Merrill Brown, is comprised of a group of media, journalism and tech companies to create a digital publishing platform that will focus solely on news. The agreement between TNP and the AP will give participating websites access to the AP’s wire on a subscription basis in addition to helping sell TNP’s tech worldwide with sales and marketing infrastructure. “Publishers will pay a fee to launch on the platform and then will have the option to pick from a menu of services that will be made available through a monthly fee,” Axios reports. TNP plans to expand with more partnerships, including further technology partners, investors and pilot projects.

Interested? Read more about The News Project here.

THE WALL STREET JOURNAL | BENJAMIN MULLEN
Bloomberg’s New Paywall Will Charge Users $35 a Month

After years of allowing readers to access unlimited news for free, Bloomberg announced the start of a metered paywall that will charge users a fee to access the company’s website and their consumer news apps. Readers can still access 10 articles a month and stream 30 minutes of Bloomberg TV a day for free before the paywall kicks in offering consumers two tiers of subscription service. The first option, for $34.99 a month, will get users access to Bloomberg.com, mobile and tablet apps, a live stream of Bloomberg TV, podcasts, and subscriber-only daily newsletters. The second option is a $39.99 monthly fee that includes the first-tier products plus a print and digital subscription to Bloomberg Businessweek and access to some BloombergLIVE events. John Micklethwait, the editor in chief of Bloomberg News, told WSJ that “in a world where consumers are flocking to subscription services such as Netflix and Spotify, executives at Bloomberg believe users are willing to pay for news and information that helps them get ahead.”

Are subscription services really worth it? Subscribers are the new, new thing in business.

VARIETY | TODD SPANGLER
Twitter Boasts 30 New or Renewed Video Pacts, Details ESPN, NBCUniversal Live Programming

Twitter announced earlier this week at its 2018 Digital Content NewFronts even that they have locked in 30-some content deals to help boost live-streamed content into user’s Twitter feeds. Some of these partnerships include NBCUniversal, Disney/ESPN, Viacom, Vice Media and Will Packer Media. The article states that not only has Twitter’s video views nearly doubled in the past year, but that Twitter reported “video now accounts for more than half of its ad revenue and was again the fastest-growing ad format in the first quarter of 2018.” The new partnerships are a result of Twitter analyzing what users want on the platform and have already sent the company’s shares up 4.5% after announcing the deals on Monday. Twitter’s global head of content partnerships, Kay Madati, told Variety that “in the past year, we’ve really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests.”

ICYMI: Twitter Runs First Oscars TV Ad, Women’s Empowerment Spot #HereWeAre (Watch)

THE NEW YORK TIMES | JACLYN PEISER
New York Times Co. Reports Revenue Growth as Digital Subscriptions Rise

The New York Times Company reported earlier this week that they added 139,000 digital-only subscribers in the first quarter of 2018 — a 25.5 percent increase from the same period a year ago. About 40,000 of those new subscribers came from digital products such as the crossword and cooking apps which helped push the company’s total digital-only subscribers to roughly 2.8 million. The company reported that subscription revenue increased 7.5 percent accounting for nearly two-thirds of the company’s total revenues. Although the company’s print advertising remained surprisingly strong, the company did, however, see a 6 percent decrease in digital advertising revenue from the same period a year ago. However, chief executive Mark Thompson, does not see that decrease as a concern and stated in an earnings call with investors that “in a rapidly evolving digital ad marketplace, we believe that our differentiated offering, the safety of our environment and the growing desire of the world’s biggest brands to associate themselves with The Times, position us for success.”

Related: The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them.

DIGIDAY | SEB JOSEPH
Publishers say they’ll use GDPR to shed ad tech vendors

As the General Data Protection Regulation (GDPR) enforcement inches closer, publishers are working hard to vet ad tech partners. The GDPR was approved by the European Union (EU) parliament to strengthen and unify data protection for individuals within the EU in addition to addressing the export of personal data outside the EU. Earlier this week, publisher executives gathered at the Digiday Hot Topic UK: GDPR event in London to discuss with one another how they’ve approached getting compliant. Some publishers are favoring the arrival of the Internet Advertising Bureau’s Transparency & Consent Framework which would give publishers more control of the vendors and better control over data leakage. On the other hand, “Google wants publishers to gain consent on its behalf to continue using some of its ad services,” Digiday reports. As part of this approach, Google wants to be a “co-controller” of data, along with the publisher, to have more control over the use of the first-party data. Although accepting a co-controller status is inevitable for some publishers, theoretically, the GDPR will be good for publishers who have direct relationships with users.

Read more about how Google’s GDPR approach raises publisher concerns

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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.

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