Media Insider: Omaha World-Herald Cuts Jobs, U.S. Ad Market Expands, Condé Nast Loses Top Editor

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

Omaha World-Herald Eliminates 23 Jobs, Including 10 Layoffs

The Omaha World-Herald is eliminating 23 positions from its staff, including 10 employees who were laid off. The layoffs were announced in a memo to the newspaper’s staff. The company will also leave eight jobs unfilled, and five other employees will retire. Omaha World-Herald President Phil Taylor said in the memo that the newspaper’s print advertising revenue continues to decline in certain categories, including large national retailers.

In more media job cuts news: The Hoosier Times newspaper group announced job cuts at four publications

Google Is Developing an Experimental Podcast App Called Shortwave

An experimental unit within Google quietly has been developing a new app for discovering and playing podcasts. Called Shortwave, the new app was revealed by a trademark filing that describes it as “allow[ing] users to search, access, and play digital audio files, and to share links to audio files.” A Google spokesperson emphasized the app was being developed within the company’s Area 120 incubator and is unrelated to any existing Google products. Google launched its current Android podcasts app in June, nearly a month before the trademark was filed, including cross-device syncing and a deep integration with Google Assistant.

Google isn’t the only one seeing potential in podcasts. Earlier this year, NPR, WNYC Studios, WBEZ Chicago and This American Life acquired Pocket Casts.

Charter Spectrum Plans to Report Local TV News, 24 Hours a Day, in Los Angeles

At a time when other local news outlets are cutting resources, cable TV giant Charter Communications is launching a 24-hour local news channel in November that will be available in the 1.5 million homes in greater Los Angeles that receive the company’s Spectrum pay-TV service. Executives say they don’t plan to fill news programs with two-minute stories about crime or police pursuits throughout L.A. Instead, the company’s journalists will specialize in “hyper local” coverage — everyday people and neighborhood issues and happenings that typically fly below the media radar, such as beach cleanups, charity events and high school sports. Charter plans to hire about 125 employees to staff the channel, which will be based in El Segundo.

In more hyper-local news: Lexington Community Radio is expanding its hyper-local programming

U.S. Ad Market Expands 10% in July, Digital Continues to Be the Beneficiary

The national advertising marketplace in the U.S. expanded 10 percent in July, thanks largely to growth in key categories like automotive, pharma, and fast-food restaurants, according to estimates released today from Standard Media Index. The main media beneficiary continues to be digital, which grew 17 percent compared with July of last year. The linear TV advertising marketplace edged up three percent and out-of-home ad spending posted a modest one percent gain, but radio was flat and print ad demand fell 18 percent year-over-year.

Cable and broadcast news ad demand also expanded. Five main cable networks posted gains in national advertising revenue last month.

Condé Nast Loses Another Top Editor

There is another high profile exit at Condé Nast. Teen Vogue’s chief content officer Phillip Picardi is stepping down from the publication to become the editor-in-chief of Out magazine. Picardi started with Condé Nast as an intern and became head of the teen magazine’s website at 23, before taking the reins in January after Elaine Welteroth left. He also founded the company’s LGBT platform, Them.

This follows another high-profile exit earlier this month: Mike Lupica announced he was leaving the Daily News

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Maria Perez is Director, Web Experience & Operations at PR Newswire. An animal lover, she curates content for @PRNPets – that is, when she’s not busy cuddling with her 10-year-old blind Maltese, Toody.

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