Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.
FORBES | TONY SILBER
Meredith Joins Campaign for Accurate Portrayal of Women in Media and Advertising
Meredith Corporation is partnering with the Association of National Advertisers on its #SeeHer initiative, bringing the formidable resources of the country’s largest publisher to a campaign to eliminate bias and increase the accurate portrayal of women and girls in media and advertising. Meredith seeks to become the first digital and print media company to receive certification in the initiative’s Gender Equality Measure. It also will drive awareness of the campaign beyond B2B and into the consumer realm, leveraging its unduplicated reach of 175 million American consumers, including 80 percent of millennial women. The ANA initiative was launched in June 2016. More than 75 companies, with collective media spending power of $50 billion, have joined it.
In more Meredith news, ex-NBA player Ulysses Bridgeman reportedly is closing in on a deal to buy Sports Illustrated.
NEW YORK POST | KEITH J. KELLY
New York Times Metro Section Braces for Staff Shakeout
The New York Times metro section is bracing for a shakeout. Eighty-three percent of the Grey Lady’s metro desk — 44 of the 53 editors and reporters who cover the city’s local news — are eligible for a wave of voluntary buyouts. The Times has not said how many staffers it’s looking to trim in the voluntary buyout, but in a memo obtained by Media Ink, NYT executive editor Dean Baquet said he was looking for “as many as possible.” Any staffers who exit will be replaced, presumably by people younger and more digitally nimble. About 40 percent of those on the list are age 50 and above.
In other media news: Refinery29 announced it is slashing its workforce by 10 percent, or about 40 people
PUBLISHERS DAILY | MELYNDA FULLER
AMG/Parade, ‘Shark Tank’ Star Launch Lifestyle Pub
“Shark Tank” star and entrepreneur Lori Greiner has partnered with AMG/Parade for the launch of a new lifestyle publication, Inspire by Lori Greiner. Set to hit newsstands in March 2019, the magazine will feature advice and insight across areas such as style, shopping, investing, work/life balance, health, and beauty. A special “pull-and-save” edition of the magazine will be sold with Parade quarterly, which reaches an audience of 45 million readers, to drive readers to the new title. The pull-and-save edition will offer eight pages of exclusive content from Inspire by Lori Greiner, including product reviews and ideas for authentic living through connection.
Zymurgy recently celebrated its 40th anniversary. The home-brewing beer magazine honored it with a fresh new look.
THE DRUM | TARUKA SRIVASTAV
South China Morning Post Partners With Times Bridge to Bolster Expansion in India
South China Morning Post has signed a strategic partnership with Times Bridge, the global investments and partnerships arm of The Times Group for content integration. As part of the partnership, select content from SCMP will be published on Times of India’s digital, mobile, and web platforms. Times of India’s readers also will have access to international news from China and Hong Kong. This partnership further bolsters SCMP’s recent expansion in the Southeast Asia region, which includes new hires.
In more South China Morning Post news: SCMP announced the launch of its branded content studio, Morning Studio
HOLLYWOOD REPORTER | JEREMY BARR
Jenn Suozzo Named Executive Producer of NBC ‘Nightly News’
Jenn Suozzo, who has served as interim executive producer of “Nightly News With Lester Holt” since Sam Singal left the role this summer, will permanently be given the position. Suozzo joined NBC News in 1999 and came aboard the nightly news show in 2012. She is the founding producer of “Andrea Mitchell Reports” on MSNBC. For the month of September, “Nightly News” led the three evening news broadcasts in the key demo, but trailed “ABC World News Tonight” in total viewers.
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Maria Perez is Director, Web Experience & Operations at PR Newswire. An animal lover, she curates content for @PRNPets – that is, when she’s not busy cuddling with her 10-year-old blind Maltese, Toody.