See the original post on the MultiVu blog here.
Since its 2016 debut, Facebook Live has proven to be a valuable and innovative tool for media companies and brands to get their message out.
Facebook says there have been more than 3.5 billion Live broadcasts, created by hundreds of millions of people. Additionally, nearly two billion people have watched a Live broadcast — that’s more than a quarter of the entire population of the world, according to Hootsuite’s post on Facebook Live Video: The Complete Guide to Live-Streaming for Business.
So how can you effectively utilize Facebook Live for your brand?
Here are some essential tips to harness the true power and reach that only Facebook can offer.
Pre-scheduling a post allows followers to view and click the invite. This will ensure they will receive personal reminders of the session before going live.
Facebook Live sessions can be scheduled up to seven days in advance, giving time to reach your audience and build a buzz.
Go live when you say you will. Attention spans are short and people will not wait for you to get your act together. Rehearse and be prompt.
If you build it, they will come, right? Not so much if you’re not promoting your Facebook Live session. Promote your event with custom graphics and invitations.
Your desired audience doesn’t only exist in the world of Facebook, so promote across multiple social networks with custom graphics and invites designed for each platform.
3) Be Descriptive
The goal is to get people interested in your event, so be sure to come up with a brief but buzzworthy description that will make your Facebook Live event a must-see.
If your Facebook Live session includes a celebrity spokesperson, drop their name!
After your event is no longer live, change the description of the event to highlight key points made in video.
The Facebook Live algorithm prioritizes archived live videos, so even if you do not have many live views, your audience eventually will find the video.
Live and archived Live videos are three times as likely to be shown in the News Feed versus static content.
5) Enhance the Quality
Poor production value will turn viewers off almost immediately. Do not rely on a shaky handheld phone with poor audio quality to capture your message.
Professional cameras, lighting, audio, and streaming equipment can go a long way in properly conveying your brand’s message and keeping an audience engaged.
Don’t be afraid to have fun! Collaborate within and beyond your team to come up with creative and engaging concepts that will inspire viewers to interact with comments while still staying true to your brand.
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Dan Conboy oversees PR Newswire/MultiVu’s operations and special live event projects. He has 17 years of experience with video production, broadcast operations, live events, satellite media tours, and multimedia technology. In his spare time, he’s an avid golfer and enthusiastic (and long suffering) Mets and Knicks fan.