Media Insider: Vimeo Integrates with LinkedIn, Publishers Back Away From Snapchat, Twitter To Remove “Like” Button

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

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Vimeo subscribers can now publish videos directly to LinkedIn

Video sharing site Vimeo announced a new feature that will allow users to publish video directly to LinkedIn. The new feature is part of the “Publish to Social” tool, which allows paid subscribers to publish videos to Facebook, Twitter, and YouTube. The expansion to LinkedIn makes Vimeo the first video platform to integrate with LinkedIn, Vimeo told TechCrunch. The focus on the integration is to help businesses connect with their customers, prospective employees, and others through video. “In addition to the ability to publish to LinkedIn, Vimeo will also provide creators with analytics on the videos, including things like video viewership, engagement, and performance stats,” TechCrunch reported.

Read the company’s entire announcement here.

Snapchat is doing badly, and publishers are getting out

Although Snapchat continues to be a popular social media platform, publishers seem to think otherwise due to the decline in users in Snap’s recent earnings report. According to the article, Snap’s earnings also commented on how Condé Nast is discontinuing its channels for Wired, Vogue, and GQ Brands. Snapchat Discover had publishers on the fence to begin with, and now after the company redesigned its app earlier this year, views on some publisher’s accounts have dropped. Digiday reports that an unidentified publisher told them earlier this year that “as we expand into more lucrative and better monetizable platforms, I think Snapchat will become less and less of a priority.”

Snapchat still has users wanting more. Snap expands Snapchat Shows with 25 new series out of the UK.

Twitter to remove ‘like’ tool in a bid to improve the quality of debate

In an effort to improve the quality of debate, Twitter has announced plans to remove the ability to “like” tweets. Since the Russian troll incident from the 2016 US election, founder Jack Dorsey has been under pressure to clean up the platform. The “like” button was created to show appreciation of people’s status updates, pictures and videos, “but psychologists have suggested that they may be causing social media addiction among users who crave endorsement from their peers. It has led to a trend where young people will tweet or share something on Instagram and Facebook but will delete it if they have not received enough “likes” shortly after,” Telegraph reports.

Related: Why the psychology of the ‘Like’ button is fuelling our tech addiction

Tiny Books Fit in One Hand. Will They Change the Way We Read?

In an era where print media is dying, publishers have to get creative in order to maintain business. Julie Strauss-Gabel, president and publisher of Dutton Books for Young Readers, released a batch of mini books this month that could be a revelation for the publishing industry. The tiny editions, which are four reissued novels by the best-selling young-adult novelist John Green, are the size of a cellphone with paper as thin as onion skin. The books are no thicker than your thumb and can be read with one hand by flipping pages as if you were swiping on a smartphone. “It’s a bold experiment that, if successful, could reshape the publishing landscape and perhaps even change the way people read. Next year, Penguin Young Readers plans to release more minis, and if readers find the format appealing, other publishers may follow suit,” The New York Times reports.

Read more on how something so small could potentially be a huge hit: John Green wants you to read tiny books

Exclusive: The Athletic raises $40 million in new funding round

The subscription-based digital sports media company, The Athletic, has raised $40 million in a series C funding round, bringing now the total to $70 million raised since its 2016 launch. In a time when many venture capitalists are facing poor returns on investments in ad-based digital media companies, The Athletic believes it can meet high growth expectations by marketing itself as both a direct-to-consumer brand as well as a digital media company. The company plans to invest the money in expanding teams focused on data, audience, editorial, podcasts and video that drive subscriptions. The Athletic is rapidly growing with “300 full-time employees, over 100,000 subscribers and a 90% renewal rate,” Axios reports.

More on The Athletic’s growth: The Athletic continues sports media expansion

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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.

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