Media Insider: Washington Post Launches Daily News Podcast, YouTube Rolls Out Stories Feature to More Creators, Mic Lays Off Majority of Its Staff
Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.
DIGIDAY | MAX WILLENS
The Washington Post has launched a new, 20-minute daily news podcast
The Washington Post announced plans to launch “Post Reports” — a 20-minute daily news podcast that will publish every weekday at 5 p.m. With the first episode launching on Dec. 3, this is The Post’s first multi-part daily podcast. According to the article, “Each Post Reports episode will feature three segments, the first being the newsiest, followed by a deeper dive-type segment, then a third, lighter segment.” The Post plans to promote the new podcast on their home page every day from 5-8 p.m. They also plan to “use house display ad inventory to promote episodes and will be featured in email newsletters and the publisher’s social channels,” Digiday reports.
Check out how other publishers are utilizing podcasts: ‘It’s a fertile hunting ground’: The Financial Times sees podcasts leading to paying subscribers
THE VERGE | JULIA ALEXANDER
YouTube is rolling out its Instagram-like Stories feature to more creators
YouTube Stories — which was created in November of 2017 — is expanding its Instagram-like Stories capability by giving creators who have more than 10,000 subscribers the ability to use the tool. YouTube’s stories differ from Instagram’s by lasting seven days on the mobile app instead of Instagram’s 24 hours. “They will appear for both subscribers and non-subscribers and they’ll show up in YouTube’s ‘Up Next’ sidebar beside a video,” The Verge reports. With the rollout, mobile users may start to notice the stories appearing more often on the homepage. For those creators who are eligible and want to participate, they can create a story by opening up the YouTube mobile app, tapping on the camera icon, and selecting “Create Story.”
RECODE | PETER KAFFA
Mic has laid off the majority of its staff
The American internet and media company, Mic, is laying off the majority of its staff in the midst of working on a deal to sell the remainder of its assets to Bustle Digital Group. After raising more than $60 million to build the millennial-focused news company, Mic was unable to find a business model that supported its costs. The company had employed more than 100 people and wanted to reside in a one-floor office in Manhattan’s World Trade Center. Recode reported that “Facebook recently cancelled a deal with Mic to publish a news video series,” which may have not only been a crucial source of revenue, but also may have scared off potential investors.
More on the layoffs: Mic Lays Off Almost Entire Staff As Company Eyes Sale To Bustle
TECHCRUNCH | JOSH CONSTINE
Facebook must police Today In, its local news digest launching in 400 cities
Facebook announced plans to launch “Today In” — its local news aggregator — in 400 U.S. cities. The feature allows iOS and Android users to preview links to news sites about top headlines, current discussions, school announcements, and more. “We have a number of misinformation filters in place to ensure that fake news and clickbait does not surface on Today In. We also provide people the ability to report suspicious content on Facebook and within Today In specifically,” a Facebook spokesperson told TechCrunch. Although the misinformation filters are the same across Facebook as a whole, Facebook said that the content is pulled in by algorithm which still leaves a chance for problematic content to slip through. “The feature could give local outlets a referral traffic boost that could help offset the fact that Facebook has drained ad dollars from journalism into its own News Feed ads,” TechCrunch reports.
See if your city has access to Today In through this interactive map.
THE GUARDIAN | AMANDA MEADE
Philanthropist Judith Neilson to fund a $100m institute for journalism in Sydney
In an era where many say journalism is dying, billionaire philanthropist Judith Neilson plans to fund a $100 million institute for journalism in Sydney. Neilson, the owner of the White Rabbit gallery in Chippendale, Syndey, will refurbish a building she purchased in that same suburb to be the headquarters of the institute in addition to being a technology, media, and events hub. The goal of the new institute is to help encourage independent quality journalism through education and grants. “As an avid consumer of news, I recognise the need to support evidence-based journalism and the pursuit of truth in an increasingly complicated and confusing world,” Neilson told The Guardian.
Read more about the institution’s plans: How Judith Neilson will spend $100m on journalism initiative
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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.