Media Insider: The Telegraph Launches Female Sports Vertical, Disney Acquires Fox’s Entertainment Assets, The American Journalism Project Raises $42 Million

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

female track race

The Telegraph launches female sports vertical with four new staff

During Advertising Week Europe, The Telegraph announced the launch a new editorial vertical called Telegraph Women’s Sport. With a staff of four, there also will be other network contributors like Judy Murray, England football vice-captain, Jordan Nobbs, and triple European sprint champion, Dina Asher-Smith. In an effort to grow its female audience, there are five objectives behind the launch of this vertical which include addressing the underrepresentation for women in sports; campaigning on key issues; incorporating Telegraph Women’s Sport coverage into existing Telegraph channels as well as launching new ones; and growing new audiences and increasing sponsorship opportunities. Not only will the vertical have its own Instagram and Twitter accounts and a weekly newsletter, but it also will have coverage in the Sports section of the daily paper and an additional monthly supplement.

March is Women’s History Month. Read about How Nike Is Levelling The Pitch Ahead Of The Women’s World Cup

What Disney gets as its $71.3B buy of Fox assets closes

Disney has officially acquired Fox’s entertainment assets in a $71 billion deal. According to the article, “Disney gets far ranging properties ranging from Fox’s film studios, including ‘Avatar’ and X-Men, to its TV productions such as ‘The Simpsons’ and networks including National Geographic.” Disney also plans to launch its streaming service Disney Plus later this year. Now that the acquisition is complete, Fox Corp. is a new stand-alone company that comprises the assets Disney didn’t buy such as Fox Sports, Fox News, the Fox Network, and Fox TV stations.

Related: Fox Corp. begins trading as Disney completion looms

The American Journalism Project has raised $42 million. Here’s the plan for distributing it

In an effort to rebuild local news, the American Journalism Project has raised $42 million in just six months to begin handing out to more than 25 deserving non-profit digital sites. Although “the objective is to create much more high-impact ‘mission-driven’ reporting on state and local governance, the grants will be for ‘revenue raising and tech capacity,’” co-founder John Thornton told Poynter. According to the article, the project will most likely take two to three years for this round of catalyzing investments. Although there is a lot of variation as for what it will take for organizations to earn support, the hope is that the project will help the selected organizations develop diverse and repeatable sources of revenue.

Read more about the American Journalism Project here.

New York Times Cools on Apple, Whose News Subscription App Looms

The New York Times has announced that it is cutting the number of stories that it will give to Apple Inc.’s news app. The iPhone maker plans to unveil a subscription service for news outlets next week, but the Times is trying to “be intelligent in the way we think about our partnerships with these platforms,” New York Times Chief Executive Officer Mark Thompson said Monday at the Oxford Media Convention in England. Although the New York Times also advertises its subscription service through Facebook, Thompson commented that they’d like to limit the number of stories it puts there. According to the article, Thompson also commented at the media convention that “publications like the Times that are reliant on subscriber revenue are increasingly focused on getting people to visit their articles directly on their own websites.”

What else does Apple have up its sleeve? Apple Announces March 25 Event to Unveil Video, News Services

Google starts ‘subscriptions lab’ for local publishers to develop paid content

As part of Google’s News Initiative, the company has added a new six-month program — GNI Subscriptions Lab — that promises to help local media develop paid content products. The program was developed in partnership with the Local Media Association and FTI Consulting and will include eight North American news publishers of different sizes. Google also is figuring out whether Subscribe with Google — which was rolled out last year — can be used by publishers who are wanting to drive reader revenue through memberships or donations. The publishers participating in this Subscription Lab have all agreed to take on a similarly heavy lift. “Applicants were required to demonstrate CEO-level buy-in, commit a product or project manager, and commit resources from product, audience, marketing and technology,” Digiday reports.

Related: Here’s how publishers around the world are using automated news

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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.

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