Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.
AXIOS | SARA FISCHER AND HARRY STEVENS
A new era for women on Time’s cover
In its nearly 100-year history, Time is on pace in 2019 to have the highest percentage of covers featuring only women. “This year is already the first year that there are more covers featuring only women than covers featuring only men,” Axios reports. Under editor-in-chief and CEO Edward Felsenthal, the company has been trying to include more diverse faces on its covers. After sifting through every available cover since 1923, Axios found that 428 covers featured women only and 3,199 covers featured men only. Of the remaining covers in the Time vault, 230 featured both men and women, 682 featured neither men nor women (objects, animals, or places may have been on the cover), and 265 were not available.
VARIETY / BRIAN STEINBERG
Meredith Sells Sports Illustrated to Authentic Brands Group for $110 Million
Meredith Corp. announced it will sell Sports Illustrated to Authentic Brands Group in a $110 million deal. According to the article, the terms of the deal include Authentic Brands acquiring the rights to market, develop, and license Sports Illustrated, its kids’ edition, its swimsuit and “Sportsperson of the Year” franchises, and the magazine’s photo archive. Jamie Salter, founder, chairman, and CEO of Authentic Brands, said in an interview, “Sports Illustrated is not just a magazine. It’s really a platform and it really stands for something that is hard – when you’re building brands – to get: It has authenticity. It has authority. It has respect.”
Watch Editor in Chief of Sports Illustrated, Chris Stone, talk about the deal with Authentic Brands here.
NBC NEWS | ALEX JOHNSON
NBC News Now, a free streaming service, launches Monday through Friday
NBC News Now – the free video streaming news service – has officially launched with eight regular hours of programming weekday afternoons and evenings. In what seems like an overly crowded sector of video streaming, NBC News Now faces rival services such as CBSN, Fox Nation, and ABC News Live. According to a spokeswoman for NBC News, NBC News Now will stream continuously Monday through Friday from 3 p.m. to 11 p.m. ET. Viewers can watch the program by visiting NBCNews.com/now, through the NBC News mobile app, or on NBC News’ apps on Apple TV, Roku, and Amazon Fire TV.
Everyone seems to be jumping on the video streaming bandwagon: Video Streaming and Netflix Rise to First Place in Customer Satisfaction for Telecommunications
THE GUARDIAN | JIM WATERSON
CNN preparing to make cuts at London-based news operation
In a town hall meeting this week, CNN president Jeff Zucker announced the company is preparing to make substantial cuts to its London-based television news operation. According to the article, viewers of CNN International will begin to see less material produced in London and will instead see more simulcasts of the main U.S. CNN network, additional programming from CNN’s Abu Dhabi office, and repeats of the Christiane Amanpour program. According to some of the staff present at the meeting, Zucker disclosed that the international channel was losing $10m (£8m) each year. Although the company expects most of the London-based roles to be relocated to New York, Atlanta, and Abu Dhabi, The Guardian reports that many British staff are not expecting to be able to take up the jobs.
DIGIDAY | MAX WILLENS
Hearst Magazines launches new ad unit that will send people product samples
In hopes that advertisers will use Hearst’s Instagram and Facebook audiences to drive sampling, the company has launched a social media ad product called Sample Ignition 360. The goal is to get product samples into consumers’ hands by giving them the chance to request free samples in exchange for their email address and shipping information. The new product — deployed in partnership with a company called SoPost — “packages and ships the products to the customers directly and, if the advertiser wants it, checks back in with sample-takers via email, soliciting feedback and encouraging users to write reviews for the brand to use,” Digiday reports.
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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.