Media Insider: The AP and Google Build a Local News Tool, Cosmopolitan Launches a Podcast With Tinder, The Washington Post Expands Spanish Language Content

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

Microphone and Mobile App

NIEMAN LAB | CHRISTINE SCHMIDT 
The Associated Press and Google are building a tool for sharing more local news — more quickly

To stay committed to local news, the Google News Initiative and the Associated Press are building a tool for member newsrooms to directly share content and coverage plans. The new tool — known as the Local News Sharing Network — will involve almost two dozen local publishers in New York state. “We’re living in an age of journalism where people want to help each other and are prioritizing collaboration over competition. We want to seize on that in a way that ensures no matter who is in the newsroom there’s still a mechanism for them to use this,” Noreen Gillespie, the AP’s deputy managing editor for U.S. news, told Nieman Lab. The tool is still in the development phase, but with more than $200,000 from Google, the AP will be able to hire a relationship manager to onboard and coordinate the publishers.

ICYMI: Google is putting dollars straight into building local news outlets in a new experiment with McClatchy

DIGIDAY | MAX WILLENS
Cosmopolitan is launching a branded podcast with Tinder

Tinder and Cosmopolitan have launched a branded podcast on dating called “Single, Swipe, Repeat.” Hosted by Cosmopolitan relationships director Faye Brennan, the podcast will cover dating stories from real Tinder users across the country. Cosmopolitan — paid an undisclosed flat fee to produce the show — will promote the podcast across its surfaces, including its owned and operated properties, its social channels, and its magazine. According to the article, the title claims to reach 78 million millennials across platforms. “It’s too early to draw any conclusions, but we are seeing strong performance in our first 24 hours,” Cosmopolitan publisher Nancy Berger told Digiday.

Check out more on the podcast here.

CNN BUSINESS | BRIAN STELTER
Washington Post expands Spanish language content with podcast and opinion columns

To get closer to international audiences, The Washington Post plans to launch a twice-a-week Spanish language podcast in addition to publishing Spanish pieces in its opinions section. Although The Post has occasionally posted things in different languages in the past, Eli Lopez, the paper’s Global Opinions Editor, told CNN Business, “We are building on our broader mission to offer sharp, independent opinion journalism on the most relevant issues — in this case, doing it in Spanish will allow us to attract a new audience that is craving precisely that.”

VARIETY | TODD SPLANGLER
Bustle Digital Group Buys Nylon, Plans to Relaunch Print Edition of Fashion and Culture Mag

Bustle Digital Group (BDG) has closed a deal to purchase the 20-year-old fashion, beauty, music, and pop culture media brand Nylon. Although the financial details of the deal were not disclosed, the agreement includes Nylon’s previous owner, Marc Luzzatto, becoming a minority shareholder in BDG. Bryan Goldberg, CEO and founder of BDG, told Variety, “We’ve been interested in this property for a long time. We felt it was a natural fit for our portfolio.” BDG plans to bring back Nylon in print with special issues tied to “flagship cultural moments” like Coachella. Variety also reports that “BDG plans to invest in expanding Nylon’s editorial team, including launching a print product, and growing its live-events business.”

See what else BDG has been up to: Bustle Digital Sets Mic Relaunch Plans, Taps Complex Media Alum Shanté Cosme as Executive Editor

DIGIDAY | MAX WILLENS
Quartz is shutting down its Quartz Brief mobile app July 1

Quartz announced plans to shut down Quartz Brief — the award-winning, chatbot-style mobile app that launched in 2016. Although the app started off strong earnings recognition from Apple as one of the ten best iPhone apps of the year, the accolades did not lead to sustained audience growth. When the Brief disappears on July 1, Quartz will focus more attention on its newer app, which foregrounds community and is designed to stimulate conversation among users. According to a Quartz spokesperson, “The Quartz Brief has represented many of Quartz’s best qualities, with groundbreaking product design and new forms of writing, and the lessons and spirit of the idea will always be at the heart of our product offerings as we grow and evolve.”

Learn more about Quartz’s membership product.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Enter your email address to follow this blog and receive notifications of new posts by email.

Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s