The Best of CES 2023: A Recap from PR Newswire
Photo provided by Consumer Technology Association
It’s 2023 – when are we going to see flying cars or terrifying Back to the Future Part 2 holograms? CES, the biggest tech event of the year, just wrapped in Las Vegas, and it looks like our wishes are coming true.
Cision PR Newswire was the official news distribution partner for the event and we saw close to 500 releases hit the wire between Dec. 1, 2022, and Jan. 6, 2023, that mentioned “CES.”
Here are just a few of the releases that caught our (and readers’) eye:
CES is Back and Thriving
Source: PRNewsfoto/Consumer Technology Association
It seems like we are getting back to pre-COVID normality after CES 2023 attendance surged in comparison to recent years. Dubbed “the great reconnection,” this year the trade show welcomed 115,000 attendees. It has been touted as the largest audited post-pandemic tech event with 60% representation by Fortune 500 companies, 40,000 international attendees from 140 countries, and 2.2 million net square feet of exhibit space.
Flying Cars are Here
They’re here, and they’re essentially a hybrid between a helicopter and an SUV. The ASKA A5 can travel by road and up to 250 miles by air on one charge via lithium-ion battery packs and gasoline. ASKA knows the $789,000 price tag is a steep one, so the company is also planning to launch a rideshare service in major cities by 2026.
Garmin’s New Cabin Experience
Source: PRNewsfoto/Garmin International, Inc.
The new in-vehicle solution includes four infotainment touchscreens, an instrument cluster, a cabin monitoring system, wireless headphones, wireless gaming controllers, smartphones, and numerous entertainment options. The launch “addresses several key technical and user experience challenges for next generation multi-screen systems running on the Android Automotive operating system.”
Asus Spatial Vision 3D Technology
Debuting in Q2 of this year are the ProArt Studiobook 16 3D OLED and Vivobook Pro 16 3D OLED. The laptops can apply a 3D effect with any media that is compatible with the technology, but it is not optimal for content not designed for the display. They’re ideal for designers and architects working with 3D modeling software. When toggled to 3D mode, stereo eye-tracking cameras adjust object depth and move with your eyes without the use of glasses previously required in obsolete 3D technology.
L’Oréal’s New Beauty Tech
To expand access to beauty, L’Oréal unveiled HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility. It also debuted L’Oréal Brow Magic, an at-home electronic eyebrow makeup applicator.
“For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization,” said Françoise Lehmann, Lancôme Global Brand President. “With HAPTA we are going one step further by making beauty more accessible to use, because everyone should have equal access to it.”
Wireless TVs
Source: PRNewsfoto/LG Electronics USA
The LG Signature OLED M is a (nearly) wireless 97” monitor with 4K resolution and a 120 Hz refresh rate.
Here’s how it works: Auxiliary devices are connected to the Zero Connect box, which sends signals to the monitor, eliminating the clutter of dangling wires and the necessity to mount the unit to a wall. While the TV is not truly wireless (there is a single power cord), fortunately, Samsung has cleverly hidden the cord in the accompanying TV stand.
Another TV announcement to hit the wire, Displace’s 55” Wireless TV is powered by 4 batteries allowing for one day of use, and it comes with a lower price tag.
SK’s Net-Zero Tech
Sustainability was a major focus among CES announcements this year — we saw a 183% jump in releases mentioning “CES” and “sustainability” compared to last year. This release from SK Group, which displayed more than 40 new carbon-reducing technologies and products at this year’s event, was among the most viewed of the period.
Its products at CES included solutions like state-of-the-art batteries for electric vehicles (EVs), urban air mobility (UAM) solutions that can lower pollution, hydrogen energy solutions, and sustainable food.
TCL RayNeo X2 AR Concept Glasses
These full-color Micro LED AR glasses blend style and functionality in a lightweight package. They feature assistant compatibility, navigation, real-time language translation, photography, and audio streaming. The glasses map landmarks as you move, notifying you of messages and calls that you can respond to with gestures.
Kohler’s Infinity Bath Honored
Source: PRNewsfoto/Kohler Co.
PR Newswire distributed a large number of releases tied to the CES 2023 Innovation Awards, a trend we noted in a recent tech news roundup. Kohler’s Stillness Infinity Experience Bath was recognized among CES 2023 Innovation Award Honorees in the smart home category. With the Infinity Bath, “water, lighting, fog and essential oils converge to create an immersive journey of the senses designed to relax the mind, soothe the body, and renew the spirit.”
E-Mobility Launches from VinFast
Mobility was another popular topic among this year’s CES press releases, with more than 100 announcements hitting the wire. One year after announcing its all-electric vehicle strategy, VinFast returned to CES with four electric SUV models, four electric bikes, VF 8 test drives, and an immersive booth experience.
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Logan Tierno is a Customer Content Specialist for PR Newswire and contributor to Beyond Bylines. She sits at the forefront of press release distribution and works with clients on increasing engagement and providing editorial support. You can find her off-duty doing yoga, engaging in some sort of artistic endeavor, or relaxing with her family.
Rocky Parker is the Manager of Audience and Journalist Engagement at Cision PR Newswire. She's been with the company since 2010 and has worked with journalists and bloggers as well as PR and comms professionals. Outside of work, she can be found trying a new recipe, binging a new show, or cuddling with her pitbull, Hudson.
