grammarhammer its

Grammar Hammer: Is It “It’s” or “Its”?

It’s just three letters (with or without an apostrophe). It’s one way of saying “it is.” “Its” is a simple possessive of a pronoun. It’s also one of the biggest grammar errors according to the Blue Book of Grammar and Punctuation. To quickly check which word you should use, replace your version of the three…

Don't let apostrophes get you down. (Image by Tanya Hart/Flickr; used under CC-by-SA 2.0)

Grammar Hammer: Apostrophes After “-S”

My boss and I recently debated the proper use of the apostrophe when the word you’re adding it to ends in “-s” or “-es” (for the record, his last name ends in -es). To my surprise, I was unable to find a single resource willing to make a definitive statement on this. As we touched…

Grammar Hammer Incentive Final

Grammar Hammer: Incent, Incentive, Incentivize?

A classic sales tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment. One highly-publicized example of “incentive marketing” was…

Grammar Hammer: Each and Every One

Which is correct? To say that I write a blog post for Grammar Hammer each week or to say that I write a post for Grammar Hammer every week? “Every” is used to talk about how often something happens.  If I say I write something on a weekly basis, I’m saying I write something “every…