The 5 Most Attention-Getting Press Releases in April

April 2023: Most Viewed Press Releases

One of our favorite things to do at Cision PR Newswire is check the top-performing releases at the end of each month. The industries and topics are always varied, reflecting our diverse distribution partners and audience. Here are readers’ favorite releases from April, based on views on, including a few you might have missed.

1. The Wingstop Hot Box Takes 4/20 Munchies to New Highs

The Wingstop Hot Box

Source: PRNewsfoto/Wingstop Restaurants Inc.

This one wasn’t close. Wingstop’s beat-the-munchies release, issued a day ahead of 4/20, was the most viewed release on in April.

What works: From the playful headline to the photo of wings and (cough, cough) herb fries, this short and sweet release gave Wingstop’s target audience everything they needed at a glance, which was smart.

Find more news like this: Consumer releases, especially food and beverage announcements, are regularly among the most read and engaged with on the PR Newswire website. Read the latest food and beverage news.

2. Henry Repeating Arms Reveals First Revolvers, .360 Buckhammer Rifles, and More

Rifles with .360 Buckhammer straight wall cartridge

Source: PRNewsfoto/Henry Repeating Arms

For product launches, look to the #2 release from April for best practices around links and multimedia.

What works: Henry Repeating Arms was judicious in its use of links within the body of the release, clearly linking to each of the three new products along with a call to action, guiding readers and journalists and driving the desired click behavior. The company also utilized one of’s complimentary templates – a gallery format – to best display its new products.

Find more news like this: A new product launch is one of the top reasons to send a press release. Catch up on the latest product/services announcements.

3. The Digital Currency Monetary Authority (DCMA) Launches an International Central Bank Digital Currency (CBDC)

The third-most read release from April was arguably the top news out of the International Monetary Fund’s 2023 Spring Meeting. DCMA unveiled its Universal Monetary Unit (UMU), stylized as Ü and also referred to as Unicoin, with the goal of strengthening monetary sovereignty while adhering to the IMF’s recent crypto asset policy recommendations.

What works: Anything related to digital currency is a guaranteed attention-grabber, particularly with crypto scandals fresh in mind. As far as release best practices go, DCMA wisely incorporates a much-Googled key phrase and acronym (Central Bank Digital Currency (CBDC)) and gets to the “so what” – monetary autonomy – immediately in the first sentence.

Find more news like this: Crypto is a trend we continue to see gain traction among finance-related press releases. View all cryptocurrency news from PR Newswire.

4. Three Days Only: Southwest Airlines Launches Limited-Time Promotional Companion Pass Offer

Southwest Airlines logo

Source: PRNewsfoto/Southwest Airlines Co.

It’s the time of year when everyone starts thinking about vacations, and Southwest knows how to tap into that cabin fever. The airline’s promotion, in which a designated “Companion” flies free, was a big hit, engagement-wise, in April.

What works: Leading the headline with “Three Days Only” instills the necessary sense of urgency, whether a reader is familiar with the promotion or not. Southwest makes it doubly easy to absorb the most important details, with both a numbered list with strategic bolding and links and an engaging info-bite (the smaller, punchier cousin of an infographic).

Find more news like this: Despite fears of a recession, consumers are ready to hit the road, air, and sea this summer. Read the latest summer travel news.

5. Overlanders Rejoice! Introducing the All-New 2024 Toyota Tacoma Trailhunter

2024 Toyota Tacoma Trailhunter sneak peak

Source: PRNewsfoto/Toyota Motor North America

According to Kelley Blue Book, the 2023 Toyota Tacoma Trailhunter is America’s best-selling midsize truck, but parts of its design haven’t been upgraded over the years. Ahead of its 2024 model year announcement, Toyota has been leaning into that feedback with a wink – steadily teasing photos on social media and via the world’s most succinct press release, which rounds out our Top 5 for April.

What works: For truck enthusiasts, that photo of a rear bumper with a compass and tow hook is a tantalizing hint. For the rest of us, well, we’re certainly intrigued.

Find more news like this: We’ve seen a lot of auto-related announcements over the last several months, timed to go out during some of the year’s largest auto shows. For all the latest automotive news, click here.

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Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.

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