multicultural media trends

2016 Trends in Multicultural Media: Newsroom Diversity Challenges, Race Relations as a Beat, New Launches

In today’s media landscape, it’s more important than ever to stay on top of your game. News organizations continued to face challenges this year (Read: acquisitions, layoffs, partnering, and going digital). Multicultural news media also remained in a state of flux, but with one major exception: It was an election year. That meant a lot…

Joining Forces

Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016

What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…