Media Insider: Advertisers Bet Big on March Madness, Politicians Take ‘Bipartisan Road Trip’ on Facebook Live, News App Bursts Your Filter Bubble

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week. MEDIA LIFE | TONI FITZGERALD As Ratings Go Down, March Madness Advertising Goes Up March Madness viewership is on the decline, but that doesn’t seem to matter to advertisers. Media Life reports that advertisers spent $1.24 billion last year during the college hoops tournament,…

Media Insider: WaPo to Add Jobs in 2017, 6 Big Shifts in Social Media in 2016, ABC to Create Series for Snapchat

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week. ‘Profitable’ Washington Post Adding More Than Five Dozen Journalists (Politico) With so many announcements about newsroom layoffs this year, it’s reassuring to see one organization go off trend. The Washington Post, after a year profitability and growth, will be…

Media Insider: Executives Favor Twitter For News, Microsoft-LinkedIn Deal Official, Tinder Creates Podcast Series

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week. Quartz: Global Executives Study (Quartz) If you were wondering where the world’s smartest, busiest people get their news, look no further. Quartz conducted a survey of 1,357 executives from around the world to find out how they get news,…

how to start a podcast

Podcasting for Beginners: A 101 Guide to Starting Your Own Digital Radio Show

There’s something really exciting about a new, up-and-coming podcaster. Much like a blog that’s starting to make waves, a podcast can soar quickly via word of mouth by connecting deeply with its audience. It used to be that this avenue was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer…

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Media Insider: BuzzFeed Pulls Out of RNC Deal, Podcasts Test Charging for Content, Colleagues Remember NPR Photojournalist

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week. BuzzFeed Pulls Out of $1.3M Advertising Deal with RNC Over Donald Trump (Politico) BuzzFeed pulled out of an advertising agreement with the Republican National Committee over objections to Donald Trump’s rhetoric, Politico reports. A source close to BuzzFeed told…

Newspaper Tries Audio Podcasts Podcasts

Media Insider: Newspapers Try Audio, VICE Protects Confidential Sources With New Tool, Facebook Reactions Coming Soon

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week. The Wall Street Journal Tests Closing the Google Paywall Loophole (Digiday) The Wall Street Journal has long had a strict paywall, reports Digiday. Apparently, one work-around has been simply copying and pasting the headline into Google, but lately that…