Media Insider: How to Reach Millennials, Bloggers on Paris and More Media Moves

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.

How to reach millennials

Photo by mattcornock used under CC BY-NC 2.0

If You Want to Reach Millennials, Employ Them (World Editors Forum Blog)

The American Press Institute recently published a ‘how to reach millennials’ report containing a few essential factors regarding how to garner a larger audience “roughly made up of 18- to 34-year-olds,” many of whom are “entering their key spending years.” The blog post outlines the report and provides a few suggestions that include “understanding” their habits (by employing and listening to them) and to “find new ways to tell stories” by focusing on the stories themselves, not the platform.

“Don’t Be Who ISIS Wants You to Be”: Bloggers on Paris and Beirut (’s Blog)

The most powerful stories this week relate to the terrorist-driven tragedies that occurred in Paris and Beirut. Several articles around the web narrate how social media is becoming more and more a go-to news source when it comes to disasters. Platform newsfeeds usually are full of first-hand accounts and real-time information. Here is another approach – this collection of blog posts, just as any story, is meant to “help us work through the raw emotion, and give us a way to make sense of events.” Nine bloggers recount their experiences during these attacks, and while these stories may be tough to read, they also are important and powerful.

Warning: You’ll Never Experience Writer’s Block After Using These Tips (BloggingPro)

A few weeks back, an author with Poynter offered “10 Things To Do When You Can’t Think of Anything to Write.” Here’s another post with five fresh ideas for overcoming writer’s block, these involving more internal thoughts and writing strategies than outside observation. For anyone still struggling with what to write, this post is for you.

How to Write Great Paragraphs (Write to Done)

So here are more writing tips – this one on crafting the perfect paragraph. Suggestions include using sentences to form a chain of thought, knowing when to end a paragraph, and mixing up sentence lengths. While headlines and introductions are vital to a story’s structure, as the article concludes, “It’s time to pay attention to the rest of what you write.”

Media News and Moves for the Week of Nov. 16 (PR Newswire’s Media Moves)

Media Moves keeps you up to date with who went where in the world of media. This week, National Geographic Magazine gains a wildlife writer, a promotion takes place at Nylon Magazine, and several moves take place at Boston Magazine.

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Stephanie de Ruiter is an audience researcher with PR Newswire keeping up with media moves throughout the nation with a focus on blogs and online publications.

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