February’s Most Popular Press Releases: A Roundup
The most popular releases on prnewswire.com in February included many content best practices that we always recommend PR pros utilize to make for easy reading for news consumers and journalists – confirmation that straightforward, proven strategies consistently resonate with various audiences.
Let’s take a look at five releases that generated the most interest on our site last month, based on views.
1. Red Lobster® Declares This Year’s Lobsterfest® the GLOAT: The Greatest Lobsterfest of All Time
Source: PRNewsfoto/Red Lobster Seafood Co.
Red Lobster is doubling down on its lobster authority, rolling out 10 mouthwatering dishes alongside the ultimate Lobsterfest upgrade: a Create Your Own option. For the first time ever, guests can build their dream plate by selecting two or three lobster entrées, customizing their perfect Lobsterfest feast.
Find more like this: Craving food and beverage news? Check out the latest press releases from PR Newswire and add the industry to your custom newsfeed with PR Newswire for Journalists.
2. Bath & Body Works and Disney Collaborate to Launch Disney Princess Fragrance Collection
Source: PRNewsfoto/Bath & Body Works
The collection features six brand new fragrances inspired by some of the most beloved Disney Princess characters: Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet and consists of an array of products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitizer and decorative accessories that highlight icons from each character’s story, with prices ranging from $1.95 to $99.95.
Find more like this: New product announcements are one of the most common types of press releases distributed via PR Newswire. View the most recent ones here.
3. Blue Star Families Annual Military Families Lifestyle Survey Results: Women in Uniform Show Strength, But Military Families Face Readiness Challenges as 83% Expect Conflict
Source: PRNewsfoto/Blue Star Families
For years, the survey has provided critical insights to military leaders across all branches, the Department of Defense, lawmakers, the private sector, and administration officials, shaping policies that directly support military families.
The findings provide critical insights into the unique challenges military and Veteran families face, from spouse employment and child care to mental health care and financial stress.
Find more like this: Narrow down your custom newsfeed results by selecting from a variety of People & Culture subjects, including veterans, women, kids, as well as the LBGTQ+, Hispanic, and African American communities.
4. Honeywell Announces Intent to Separate Automation and Aerospace, Enabling the Creation of Three Industry-Leading Companies
Source: PRNewsfoto/Honeywell
“The formation of three independent, industry-leading companies builds on the powerful foundation we have created, positioning each to pursue tailored growth strategies, and unlock significant value for shareholders and customers,” said Vimal Kapur, Chairman and CEO of Honeywell. “Our simplification of Honeywell has rapidly advanced over the past year, and we will continue to shape our portfolio to create further shareholder value. We have a rich pipeline of strategic bolt-on acquisition targets, and we plan to continue deploying capital to further enhance each business as we prepare them to become leading, independent public companies.”
Find more like this: Check out the most recent headlines in the heavy industry and manufacturing space, covering topics like aerospace, construction, agriculture, mining and textiles.
5. Nickelodeon Announces All-New Animated Series Avatar: Seven Havens Set in the World of Avatar: The Last Airbender
Source: PRNewsfoto/Nickelodeon
Set in the world of Avatar: The Last Airbender, the original 26-episode, 2D-animated series centers around a young Earthbender who discovers she’s the new Avatar.
“When we created the original series, we never imagined we’d still be expanding the world decades later,” said creators Michael DiMartino and Bryan Konietzko. “This new incarnation of the Avatarverse is full of fantasy, mystery, and a whole new cast of amazing characters. Get ready to take another epic and emotional adventure!”
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Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.
