2016 rewind: the top stories in the media world

2016 Rewind: A Look Back at the Year in Media

2016 was one heck of a year in the world of media. The past year was laden with challenges, including covering a contentious presidential election, making heads or tails of fake news, launching Facebook Live, and processing numerous media consolidations and more layoffs. The election very clearly affected the media game. Several news organizations, most…

Joining Forces

Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016

What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…