6 Steps to Strengthening Your Personal Brand Online
Whether we like it or not, we all have a personal brand on the social web. The question is: Are we cultivating that brand or are we letting it be defined on our behalf? In a perfect world,...
Category: Journalists and Journalism
4 Quick Tips for Event Coverage That Resonates Near and Far
It’s not every day that a new Smithsonian opens. Every major news network followed the story of the grand opening of the National Museum of African American History and Culture last month. And, coverage...
Become a Better Writer: 12 Offbeat Residency Programs to Get on Your Radar Now
Carving out a career in writing isn’t easy. As you know, the types of writing jobs are endless. They include news reporting, blogging, freelancing, ghost writing, feature writing, business writing, sponsored content, book writing,...
Drone Journalism: New Federal Regulations Raise Opportunities for Newsgathering
As many as 600,000 commercial drones will fill the air within the next year. That’s the prediction from the Federal Aviation Administration in the wake of its Small Unmanned Aircraft Rule, which went into...
The Election Endorsement: Why Do News Agencies Still Bother?
The news industry takes pride in its objectivity. But picking a horse in a political race is a tradition that many of the country’s newsrooms still maintain. Whether news agencies should continue endorsing candidates...
Back to the Drawing Board: How Editorial Cartoonists Are Adapting to the Digital Age
Newspapers have been carrying cartoons for hundreds of years. In fact, the first American newspaper to feature a cartoon was Benjamin Franklin’s Pennsylvania Gazette on May 9, 1754. The image was a political statement...
Career Crossroads: Hispanic Journalist Talks Maintaining Focus and Moving Into Digital Media
If you want to be successful in communications, never lose focus, says Argentinean journalist Nancy Clara. Clara began her media career in Miami 16 years ago. It’s not always been easy. “You wake up...
The Modern Newsroom: Deep Diving Into the Consumer-Driven News Cycle
Not long ago, news organizations would cover news by jurisdiction. This was a widely accepted practice. And while some continue to operate this way, many are turning this news strategy on its head –...
Univision Expands Millennial Reach, Making Major Digital Play with Gawker Purchase
As audiences grow and consume news in different ways, media organizations are doing what they can to keep up. Nowadays, news agencies are creating new technologies and platforms or partnering in unique ways to...
How Augmented Reality and Empathetic Storytelling is Changing Audience Engagement
In an ever-evolving media landscape, journalists and content creators are struggling to “catch” as many eyes on their content as possible, but new augmented reality apps like Pokémon GO offer innovative avenues for storytelling....
Amtrak Selects 24 Writers for Next Round of Traveling Residency Program
Two years ago, when Amtrak entertained the idea of a writers’ residency program on its cross-country trains, the message went viral. #AmtrakResidency garnered 21,000 Twitter mentions in just six days; Amtrak’s following there immediately...
Facebook Live: A Social Media Game Changer at the 2016 Summer Olympics in Rio
As athletes competed against each other for medals at the 2016 Olympics, social media platforms vied for a spot on the podium. With its live-streaming features and now Instagram on board, Facebook seemed poised...
Know Before You Go: 4 Tips For Journalists Covering a Major Event
The Summer Games are about to wrap. The Olympics in Rio de Janeiro have drawn more than 11,000 athletes from 205 countries. The final event count: 300-plus. Congrats if you’re among the lucky ones...
5 Simple Tools for Creating GIFs to Enhance Your Storytelling
GIFs never seem to get old or go out of style. These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times...
Ghostwriting: The Secrets to Breaking Into A Mysterious Writing Niche
Sometimes it pays to be a good writer. In recent years, ghostwriting especially has become a lucrative niche. We spoke with award-winning author Jenna Glatzer, who’s ghostwritten 27 books, including Celine Dion’s authorized biography...
The Political Conventions: A Lesson in Media Branding
Cleveland and Philadelphia learned some great lessons about hosting the recent political conventions. In fact, this was Cleveland’s third time to host the GOP Convention since 1924. Philly has hosted roughly a dozen political conventions...
Journalist Spotlight: Stacy Julien, CRUSH Fitness and AARP
Welcome to Journalist Spotlight, where we go behind the scenes with a journalist and ProfNet user. This installment features Stacy Julien of AARP and CRUSH Fitness. If you’re a journalist who uses ProfNet, email [email protected] and you could...
Dem Convention, Day 4: Finishing Strong
The PR Newswire Audience Relations team covered the conventions! Did you miss us? Here’s the GOP Convention: Day 1, 2, 3, and 4. And then on to Philadelphia for the DNC Day 1, 2,...
Dem Convention, Day 3: Anticipation is Building
The PR Newswire Audience Relations team is covering the DNC! Follow us for a behind-the-scenes look. Talk about an inspiring Day 3. The PR Newswire team was immersed in the Democratic National Convention activity...
Dem Convention, Day 2: The Work Continues
The PR Newswire Audience Relations team is covering the DNC! Follow us for a behind-the-scenes look. The excitement is building in Philadelphia. More and more familiar faces are popping up around the Wells Fargo...
